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DoorDash has launched its Back-to-School campaign: Don’t Go Back to Back-to-School. Parents’ biggest challenge during Back-to-School season is preparing for and adjusting to the new post-summer routine. With their mental load already stretched thin, parents place a higher value on convenience and solutions that help them navigate it all. Enter DoorDash: the ultimate, all-in-one tool for combating the chaos for Back-to-School. From school supplies to pantry staples, parents can get everything they need with DoorDash’s Back-to-School hub, providing streamlined shopping and deals all in one place. The brand’s latest campaign, created by The Martin Agency and Superette, DoorDash’s in-house creative agency, shows parents they don’t need to fear the stress and time-suck of back-to-school season because they can get everything they need in an hour or less on DoorDash: which means more summer for everyone.
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Client
Chief Marketing Officer Kofi Amoo-Gottfried
Marketing Gina Igwe
Head of Marketing David Bornoff
Marketing Jennifer Richardi
Marketing Alex Hebels
Marketing Francesca Ravella
Marketing Manager Catherine Fagan
Marketing Manager Scott Lee
Strategist Hannah Gulla
Agency Superette
Business Team Alissa Sheely
Agency The Martin Agency
Account Director Marisa Weber
Account Executive Myna Sharma
Account Executive Katalina Martinez
Content Producer Alex Scheer
Content Producer Elise Canup
Project Manager Angela Hopgood
Planning Director Mike Obermeyer
Strategist Sean Choi
Communications Director Taylor McKee
Communications Manager Michael Bonavita
Director of Business Affairs Gloria Gutierrez-Anderson
Business Affairs Manager Chris Carter
Traffic Debbie Douglas
Production
Head of Production Anne Bobroff
Head of Production Chelsea Schwiering
Editorial The Den Editorial
Editor Katie Cali
Edit Assistant Evan Carp
Executive Producer Jennifer Mersis
Head of Production Kristina Thoegersen
Producer Kortney Rubottom
Post Production / VFX Artjail
Executive Creative Director Steve Mottershead
Executive Producer John Skeffington
Head of Production Elizabeth Thuvanuti Keating
Producer Anna Toyama
Compositing Melissa Graff
Compositing Paulo Dias
Compositing Jaehyun Neon
Compositing Alejandro Villabon
Motion Graphics Mike Ricca
Post Production / VFX Trafik
Colourist Daniel de Vue
Colour Assistant Monica Escalante
Colour Assistant Nate Seymour
Colour Producer Julia King
Music / Sound Pickle Music
Chief Creative Officer Alexis Estiz
Managing Director James Zavaleta
Producer Alea Jimenez
Producer Matt Kerr
Music / Sound Rainmaker Studios
Sound Engineer Mike O’Connor
Producer Clinton Spell
Executive Producer Kristin O’Connor
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