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IPDJ - PORTUGUESE INSTITUTE OF SPORT AND YOUTH: Don't be a Sideline Bully
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Sports is one of the most inspiring and outstanding achievements of mankind. Unfortunately, they also have an ugly side, where sports meet racism, violence and bullying. This toxic behavior has been handed down from generation to generation. To break this cycle, IPDJ (PORTUGUESE INSTITUTE OF SPORT AND YOUTH) has launched a campaign where we asked children to explain all the toxic things adults have taught them about sports with a powerful claim: "Don't be a sideline bully. And don't teach anyone to be one."
Agency: Coming Soon
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