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Outdoor
Boody: Make Yourself Comfortable
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Women spend a cumulative 27 years of their lives in discomfort, not least of all because of uncomfortable and ill-fitting underwear that digs in, rubs and leaves painful and long-lasting marks on their skin. To launch bamboo underwear brand Boody’s new positioning, ‘Make Yourself Comfortable’, this photographic campaign confronts the ubiquitous but untenable issue head-on, extending empathy to the audience and offering Boody as a very comfy solution.
Global Head of Brand and Marketing: Ruth Haffenden Related |
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