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Boody: Make Yourself Comfortable

Women spend a cumulative 27 years of their lives in discomfort, not least of all because of uncomfortable and ill-fitting underwear that digs in, rubs and leaves painful and long-lasting marks on their skin. To launch bamboo underwear brand Boody’s new positioning, ‘Make Yourself Comfortable’, this photographic campaign confronts the ubiquitous but untenable issue head-on, extending empathy to the audience and offering Boody as a very comfy solution.
Credits Other credits

Global Head of Brand and Marketing: Ruth Haffenden

Senior Brand and Marketing Manager: Stephanie Audino

Junior Brand and Marketing Manager: Holly Edwards

Social Media Manager: Juliet Wong

Creative consultant: Eric Franken

Graphic Designer: Lina Aloisio

Stylist: Sara Smith

Makeup artist: Kellie Stratton @ MAP

Hair stylist: Michele McQuillan @ MAP

SFX makeup: Mariel McClorey

Talent: Bruna Lapinskas @ Bella Models

Talent: Sacha De Vries

Talent: Yvonne Hong @ StoneStreet

Talent: Tanya Bunter @ People Agency

Casting Director: Kate Austin

Post-Production: Ring Studio

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