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Outdoor
Oscar Mayer: A Side of Bacon
On Dec. 12, Oscar Mayer and Ryan Reynolds-owned Mint Mobile team up to debut the new “A Side of Bacon” campaign nationwide, providing fans with a delightfully unexpected side of bacon when they purchase a new three-month phone plan. The two come together in an all-new spot. Fans can visit the website to purchase their new plan. As a brand with a legacy of uniting millions around a love of meat, Oscar Mayer believes everything is better served with bacon – and it’s not just stopping at phone plans. “A Side of Bacon” brings this to reality via OLV, OOH, social media, creator partners and guerilla activations with local retailers – proving Oscar Mayer bacon really makes everything better. From a tattoo shop, wax salon and dentist’s office, to a plant store, vintage clothing shop, scuba diving facility and more, Oscar Mayer is teaming up with a variety of businesses in major cities to bring a side of bacon to the masses via almost any purchase or experience fans can imagine. The “A Side of Bacon” campaign and production were developed by Johannes Leonardo, with Starcom’s P57 on U.S. media, and Zeno on public relations and creator.
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