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Oscar Mayer: Deli Fresh Knock Knock
Oscar Mayer is deli-vering a bold new campaign for Deli-Fresh for the first time in more than a decade. Dreamt up by Johannes Leonardo, the campaign depicts a hilarious provocation: Oscar Mayer Deli Fresh meats are so deli fresh, people may mistake your home for a full-on deli. This new campaign debuts on the heels of the viral Wienie 500, which took the internet by storm and kicked off a summer refresh of the brand’s iconic platform ‘Keep It Oscar.’ Focused on sparking smiles with delightfully delicious meats, ‘Keep It Oscar’ is now a call to action, with the brand showing up louder, prouder and meatier across every touchpoint. While most people don’t know all the details about deli meat, many believe that fresh-from-the-deli meat is considered the gold standard. As the brand that pioneered the Deli Fresh meat category with the first tub tray in 2003, Oscar Mayer is disrupting this notion highlighting that each slice of Oscar Mayer Deli Fresh is individually cut, folded and sealed. Now in a new resealable pack to lock in freshness, Oscar Mayer Deli Fresh delivers the taste and texture people expect from a real deli – no counter or wait required. The campaign poses a hilarious 'what if?'...what if Oscar Mayer Deli Fresh meat were so fresh, it turned your kitchen into a full-on deli? Neighbours lining up outside your window, orders being shouted over a fence, deli line tickets stacking up from out of nowhere… all sparked by meat that’s just too deli-fresh to believe.
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