Print ad: Change The Ref: Ethan

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Archer Troy Miami, in collaboration with Change the Ref, has launched a striking public awareness campaign, "Lock Their Safety," focused on preventing accidental deaths of children due to unsecured and loaded firearms in their homes. The statistics are alarming: between 2015 and 2022, unsecured firearms have resulted in more than a thousand accidental child deaths in the U.S. This campaign aims to turn these statistics into a personal and emotional story, encouraging viewers to support legislative change through the adoption of Ethan's Law, which requires the safe storage of firearms at home.