 |
Embed Video
It’s summer in the Philippines again. Temperatures are hitting new highs and doing simple, everyday tasks can make one sweat buckets.
That’s what happened in Grab’s most-recent summer ad. The film takes us through the day of a lovable character as he goes about his daily tasks. From commuting, working at his office, and cooking a meal at home—he was always accompanied by waterfall-level sweat. Using this exaggeration, Grab was able to promote its services like the air-conditioned GrabCar and ordering cold drinks from GrabFood (no need to step out to the scorching heat of the sun).
When the heat is unforgiving, Grab is here to make sure you can have a No Sweat Summer.
This film was created by GIGIL in collaboration with Factory01 Bangkok.
Credits
Other credits
CLIENT: Grab
Country Marketing Head: J-anne Aruta
Regional Creative Director: Hex Ng
Marketing Head, Mobility, Finance, and Branding: Bea Bravo
Marketing Head, 4W Mobility: Maggie Bongon
Asst. Marketing Manager, 4W Mobility (Luzon): Nikki Cortez
Marketing Head, GrabFood and GrabMart (Deliveries): Kristopher Mauricio
Brand Manager, Deliveries: Francis Piñon
Assistant Marketing Manager, Deliveries: Wenzel De Guzman
Art Director: Lovette Bartolome
Head, Social & Marketing Operations: Jewelyn Oliveros
Intern, Deliveries: Natalie Roque
Social Media Executive: JD Fajardo
Senior Marketing Associate, Deliveries: Gab Ramos
Cheena Abellon
Chloe Fabul
Jamaica Fradejas
PRODUCTION HOUSE: Factory01 Bangkok
Assistant Director: Mattanee Uajarernsup
1st Assistant Director: Wityawat Lakam
Production Manager: Boonsita Limprasert
Director of Photography: Abhisit Prasongsup
Stylist: Thida Rosthip
Casting Director (TH team): Pornthip Muttisom
Casting Director (PH team): Krix San Gabriel
Location Manager: Nisakorn Ngaosri
Sound Recorder: Waigoon Laopipatpinyo
Mechanic Team: The Keeno Go
Grip: Tang Lighting
Lighting: Tang Lighting
Art Director: Patcharanun Talanon
Prop Master: Jirayoot Chomparapol
Post Producer: Wipawee Khirirat
Editor: Chaleamchon Natipat
Sound Mixing (TH team): Arthit Vongmetta at Mellow Tunes
Colorist: Natnicha Suwanprapa
Flame Artist: Suppakorn Thoongsin at One Cool Production
Flame Producer: Therdsak Buapian at One Cool Production
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
