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Top 6: May 22nd 2024

Bowel Cancer Australia: Australia's Deadliest

Top 6: May 22nd 2024
Bowel Cancer Australia today launches a compelling new campaign highlighting bowel cancer as a dangerous creature that strikes more than 1,700 Australians aged under 50 each year.
Developed by Ogilvy Health, Australia’s Deadliest uses a unique approach for a cancer awareness campaign, leaning into the imagery and style of tabloid journalism to tell real and confronting stories about bowel cancer. Using alarming and descriptive news headlines, Australia’s Deadliest refers to bowel cancer as a deadly creature, citing individual encounters and revealing its gruesome impact.
Ogilvy Health Group Creative Director Nina East said the agency worked closely with five early-onset bowel cancer patients whose lived experiences were integral throughout the development of the campaign.
Australia’s Deadliest will be seen across a range of executions including TVCs, online films, OOH, digital media, social media, print and radio from this week.
Credits Other credits

Julien Wiggins – CEO, Bowel Cancer Australia

Stephanie Bansemer-Brown – Marketing and Publicity Manager, Bowel Cancer Australia

Media: Assembled Media

Zac Chapman – Managing Director

Samantha Murphy – Client Manager

Production: AIRBAG

Director - Eddy Bell

Managing Partner – Adrian Bosich

Executive Producer - Martin Box

Executive Producer – Renae Begent

Senior Producer - Megan Ayers

Cinematographer - Jason White


Post Producer - Nick Venn

VFX Supervisor - Rob Ride

Lead VFX Artist - Will Lovett

Compositor - Heidi Wentworth-Ping

Offline Editor - James Ashbolt (ARC Edit)

Motion Graphics - Gabriel Tick (Studio Union)

‘Let Go’ by Cash Savage and the Last Drinks

Music Publication c/o Gaga Music

Music Editing & Sound Design: Brendan Woithe & Declan Diacono (Klang Studios)

Sound Post Producer: Analese Cahill (Klang Studios)

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