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Top 6: May 22nd 2024
Outdoor
Bowel Cancer Australia: Australia's Deadliest
Top 6: May 22nd 2024
Bowel Cancer Australia today launches a compelling new campaign highlighting bowel cancer as a dangerous creature that strikes more than 1,700 Australians aged under 50 each year.
Developed by Ogilvy Health, Australia’s Deadliest uses a unique approach for a cancer awareness campaign, leaning into the imagery and style of tabloid journalism to tell real and confronting stories about bowel cancer. Using alarming and descriptive news headlines, Australia’s Deadliest refers to bowel cancer as a deadly creature, citing individual encounters and revealing its gruesome impact. Ogilvy Health Group Creative Director Nina East said the agency worked closely with five early-onset bowel cancer patients whose lived experiences were integral throughout the development of the campaign. Australia’s Deadliest will be seen across a range of executions including TVCs, online films, OOH, digital media, social media, print and radio from this week.
Julien Wiggins – CEO, Bowel Cancer Australia Also best this week |
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