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Outdoor

Karangahape Road Business Association: Eat It

Karangahape Road, the Kings Cross of New Zealand, Aotearoa's most gritty and notorious strip. The time had come for the road to take on ‘restaurant month’. So we created EAT IT, a campaign that serves as an ode to the road's provocative attitude, powerful sexuality and one of a kind gastronomical offering.

Suggestive and richly stylised imagery takes us on a journey deep into the world of BDSM and kink, which for decades has thrived along Karangahape. Marked by a dark leather, steel, whips and heels, the campaign also features artefacts and paraphernalia from several famed sexual institutions of the road.
Credits Other credits

Photographer: Matt Hurley

Stylist: Katie Melody Rogers

Photography Assist: Josh Szeto

Food Stylist: Fiona Hughes

Production Coordinator: Abigail Lee



Special thanks to the Karangahape Road business community, NZPC & Basement.

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