Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

Carlton Mid: I Speak Woman


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
The brief to Clemenger BBDO Melbourne was simple: talk to blokes with real world responsibilities like a mortgage, kids and a relationship, who really just want to have it all – including some decent time with their mates. The idea is that Carlton MID could give them this "mate time"; yes that magical and often elusive time for one more beer. It's familiar stoush in the battle of the sexes. The end result is a campaign about men with extraordinary powers. Powers that won’t save the planet, or even a life but maybe, just maybe they can help a mate stay for one more beer. Says Prodigy director Tim Bullock: "In a sense, these ads offer wish fulfillment. Every bloke would love to have a miraculous solution to these age-old problems."

Bullock adds, "In a sense, these ads offer wish fulfilment. Every bloke would love to have a miraculous solution to these age-old problems."
Credits Other credits

Print Producer: Mary Darzi

Typographer: Glenn Pyke

Retoucher: Glenn Pyke

Editor: Adam Wills

DoP: Keith Wagstaff

Post-Production House: Frame, Set & Match

Group Account Director: Paul McMillan

Account Director: Phil Baker

Account Manager: Sam Mackisack

Strategy Planner: Michael Derepas

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news