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Carlton Mid: Woman Whisperer
The brief to Clemenger BBDO Melbourne was simple: talk to blokes with real world responsibilities like a mortgage, kids and a relationship, who really just want to have it all – including some decent time with their mates. The idea is that Carlton MID could give them this "mate time"; yes that magical and often elusive time for one more beer. It's familiar stoush in the battle of the sexes. The end result is a campaign about men with extraordinary powers. Powers that won’t save the planet, or even a life but maybe, just maybe they can help a mate stay for one more beer. Says Prodigy director Tim Bullock: "In a sense, these ads offer wish fulfilment. Every bloke would love to have a miraculous solution to these age-old problems."
- Category Drinks, alcoholic
- Client Foster's Group
- Agency Clemenger BBDO
- Production Prodigy Films
- Country Australia
- Uploaded 18 September, 2008
- Director
Tim Bullock - Executive Creative Director
James McGrath - Creative Director
Ant Keogh - Producer
Kate Sawyer - Copywriter
Richard Williams - Agency Producer
Sevda Cemo - Creatives
Ant Phillips - Executive Producer
Jonathan Samway
Print Producer: Mary Darzi
Typographer: Glenn Pyke
Retoucher: Glenn Pyke
Editor: Adam Wills
DoP: Keith Wagstaff
Post-Production House: Frame, Set & Match
Group Account Director: Paul McMillan
Account Director: Phil Baker
Account Manager: Sam Mackisack
Strategy Planner: Michael Derepas
