Outdoor ad: Sportscraft: Supporting Weightlifting this Mother’s Day

View hi-res

Top 6: October 2nd 2024

Sportscraft - Supporting Weightlifting this Mother’s Day

Iconic Australian fashion retailer Sportscraft, has been the official designer of Australian Olympic uniforms since 1984. In the lead-up to the Olympic Games, Sportscraft launched its 'Supports-craft' campaign, highlighting the brand's commitment to our Australian athletes.

During this period, Sportscraft released a series of Mother's Day-themed executions. The campaign cleverly draws parallels between a mother's nurturing role in the family and the support Sportscraft provides to Olympic sports.