Outdoor ad: The Warehouse: Where Everyone Gets a Barbie

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To celebrate the 65th anniversary of Barbie, New Zealand’s most iconic retail store, The Warehouse, transformed their famous brand red to an even more famous Barbie-pink. Then to encourage people to head in store, they put their recognisable red bags in the hands of the legend herself. Bringing together the world’s favourite toy, with New Zealand’s favourite toy store.