Chupa Chups: Prepare for the Chupocalypse

The reality of being an Aussie parent during October–whether you like it or not, Halloween is coming. Being the biggest event of the year for confectionary brands, Chupa Chups had an opportunity to position themselves as the best way to survive the screaming hoards. In the lead up to Halloween we encouraged parents to 'Prepare for the Chupocalypse' with a fun social film. This was supported with an influencer campaign where creators prepared in their own way, leaning on doomsday tropes, with the help of Chupa Chups.