We launched an epic collaboration between Netflix and McDonald’s with the Squid Game Meal Dalgona Candy Challenge, a true world-first inviting players to tackle one of four different candy shapes from the show’s iconic scene – only this time the greatest challenge is the Golden Arches M.
This fully integrated experience campaign features custom packaging, an immersive mobile game, train station dominations, restaurant takeovers, activations and a Korean version of the Launch Film voiced by none other than Jeon Young-Soo (전영수) – the official Game Instructor from the Squid Game series.
