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Leukoplast: Undeserved
Publicis London has unveiled a new campaign for Essity brand Leukoplast, ‘Undeserved’, the first campaign delivered under the new ‘Healing For Every Body’ global platform. Targeted at healthcare practitioners, the campaign raises awareness of the barriers to healing that many patients face whilst shining a light on critical issues in healthcare, such as skin tone bias and age bias, and advocates for a more inclusive approach and healing equity for all.
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