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Zurich Insurance: We Don’t Just Cover. We Care
Zurich Insurance Group is launching a major new global brand campaign focusing on its great customer service, created in partnership with long-standing creative agency 72andSunny Amsterdam. The creative is designed to drive brand consideration by turning the anticipated experience of insurance on its head. The campaign challenges the assumption that people’s relationship with their insurer is mainly transactional to show that the brand really cares. Research revealed that focusing on the key customer needs is the most important aspect when driving brand consideration. This includes; superior claims handling, exceptional customer service with an empathetic approach and proactive prevention measures across its homes, health and automobile products. To ensure the campaign resonates in local markets, 72andSunny has developed a flexible global creative system to maintain brand consistency while allowing market-specific adaptation across media. This includes outdoor, social, digital video, TV and retail advertising.
Client team: Daniele Calderoni, Frank Reitgassl, Iro Fakou Related |
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