THE GREAT PAN EXCHANGE: The Seven Hundred Meter Scroll

7000 pots & pans end upin australian landfill...daily

To demonstrate the scale of this environmental issue, we stacked every one of them vertically in an eDM.
An approximate 700 meter high tower was the result, and customers were able to scroll all the way to the base where they learnt about a new recycling technology for processing pots & pans. Here, they could click through to their nearest depot (Australia-wide stores).

So far 49,000 Australians have located their local depot directly from this single eDM. Five tonnes of pots & pans have so far been processed using this new recycling program.