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To sell his limited-edition Fanta on Halloween, Beetlejuice possessed Alexa and challenged consumers to endure a haunting audio experience in exchange for discounts on the new drink via delivery. All they had to say was "Wanta Fanta" three times to trigger the Alexa skill.
Other credits
OGILVY OPEN X
CREATIVE
CCO Ogilvy LATAM: KEKA MORELLE
CCO Ogilvy Brazil: RAFAEL DONATO
CCO Studio X LATAM: OMAR FABIAN
Global Creative Lead Ogilvy One: ROBERTO FARA
Head Of Creative Ogilvy One Brazil: RUBENS CASA NOVA
ACD: RENATO ROZENBERG
Art Directors: PEDRO MINARI; ANDRÉ JUNIOR; THYAGO NEVES
Copywriter: JOÃO SOARES
Liquid Designer: RURIÁ ARAÚJO
STRATEGY TEAM
Senior Strategy Director: MAÍRA ORSOLIN
Strategy Director: LEONARDO LEITE
BUSINESS
Managing Director: ALESSANDRA DAL BIANCO
Business Director: MIRELLA BENINI
Account Executive: KAROLINE SILVA
Production Director: FABIOLA THOMAL
PR: FLAVIA BACCARI
WPP Media Service: PRISCILA RANQUINE
SOUND PRODUCTION COMPANY
A-GANDAIA
CEO: PEDRO TURRA
Director: SAMIRA TORTELLI
Executive Producer: KIKA FORJAZ
Client Services: SAMIRA TORTELLI, KIKA FORJAZ & CRIS MARQUESI
Audio Creative Directors: FÁBIO MANCUSO & PEDRO TURRA
Musical & Voice Over Director: FÁBIO MANCUSO
Soundtrack: FÁBIO MANCUSO
Sound Designers: FÁBIO MANCUSO, JUNIOR ARAGAKI & HENRIQUE OLIVERA LH
Mixing & Audio Finalizers: JUNIOR ARAGAKI, HENRIQUE OLIVERA LH & FERNANDO ARAGAKI
Voice-Over: RICO AIROLDI, MARCELLE RESINO & TADEU PINHEIRO
PRODUCTION SKILL ALEXA
IARA DIGITAL
CEO: JOÃO PAULO ALQUERES
Developer: GUILHERME LÍRIO
Creative: LUIZ GONZALES
SAILOR STUDIO
Director: LUCCAS OLIVEIRA; GUSTAVO “GGA” ALMEIDA
Producer: GUSTAVO VELOSO; JÉSSICA LOPES; LETICIA CACACE; FERNANDA FERNANDES; LUIZ ALEJANDRE “RYAN”; MATHEUS GONZALEZ
Editor: VITOR DEJULIS; NILDO FERREIRA
Post-Production Coordinator: GUSTAVO VELOSO
Animation Coordinator: RAFAEL MATHEUS
Motion: GUILHERME MICSIK; JOÃO MATEUS; NATHALIA ALI
THE COCA-COLA COMPANY
Senior Manager, Digital Experience Consumers: VICTOR CANESIN
Digital Marketing Senior Manager: MELINA AGUIAR
Senior Manager Consumer Platforms: NINA DUBOIS
Digital Commerce Director South Zone LATAM: MARIANA BURDMAN RODRIGUES
Senior Marketing Manager: VINICIUS FIORINI
Creative Strategy Senior Manager: PAULA ROSA
Marketing Manager LATAM: JULIANA TOMAZETTI
Creative Strategy Senior Director LATAM: CHIARA MARTINI
AMAZON APPROVAL
Agency Development Manager: BRUNO BARACHO
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