 |
Top 6: May 7th 2025
Web Film/Experiential
CALM: The Sound of DivorceTop 6: May 7th 2025
Ogilvy Argentina has launched 'The Sound of Divorce', a campaign in which artificial intelligence challenges couples who snore to get discounts and sleep better, thanks to 'Calm is Simple'. To increase the impact, the campaign reached social media with the participation of Ximena Capristo and Gustavo Conti, an iconic couple in Argentine entertainment. After raising rumours of a possible divorce, the internet exploded. Later, the couple revealed the truth behind the post: recording their snoring and getting discounts.
Agency Also best this week INTERACTIVE
|
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
