Coca-Cola: We All Understand Coca-Cola

"We All Understand Coca-Cola" highlights its iconic bottle as a symbol of connection. The campaign features real stories of people who overcame language barriers to share a moment over a Coke.

Each story is written in two languages—one flowing from left to right, the other from right to left—meeting in the middle to form the silhouette of Coca-Cola’s signature contour bottle. This powerful visual underscores the idea that no matter how different we may seem, common connection is possible and sharing a Coca-Cola is a universal language that we all understand. The campaign includes OOH, print and digital executions and extends online at CocaColaStories.com.