Outdoor ad: Coca-Cola: Shadows, 2

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Coca-Cola has announced the launch of ‘Shadows,’ a visually compelling new campaign that celebrates the 110th anniversary of the brand’s iconic glass bottle. Coca-Cola’s classic contour is so recognisable that consumers can identify it from its shadow alone. To capture this iconicity, Coca-Cola has unveiled striking OOH and DOOH executions that showcase the bottle’s silhouette on spring and summer backdrops. As the winter season finally draws to a close, these visuals celebrate the turn of the season with sun-kissed scenery to mark the warmer days ahead. From a reflection in a pool, a shadow on a patch of grass, and on sunlit tiles. Each expression illustrates some of the season’s greatest shared moments, made even better with an ice-cold Coca-Cola. The campaign was developed by WPP Open X, led by Ogilvy UK supported by EssenceMediaCom and VML Berlin.