Great Cause: NO BARBED WIRE CAN HOLD BACK THE TRUTH

To mark World Press Freedom Day on May 3rd, we created a striking campaign around the message: “No barbed wire can hold back the truth.” In a world clouded by fake news, censorship, and growing threats to journalists, our visuals depict iconic tools of journalism — a pen, a camera, a microphone — trapped in barbed wire, a universal symbol of oppression. Yet the message is clear: no threat can silence those who seek and speak the truth. This campaign honors the courage of media professionals, raises awareness about the essential role of press freedom, and calls for collective reflection, solidarity, and support for fearless journalism.