WE Fashion: Lookgen.ai

ACE and WE Fashion are launching Lookgen.ai, an AI tool that is set to revolutionise the way fashion brands present and market their collections. With Lookgen.ai, fashion brands can effortlessly transform existing product photos into endlessly combinable outfits, perfectly matching the growing demand for flexibility and speed in content creation and e-commerce. Lookgen.ai enables WE® to reinforce its brand promise,"Wear the moment,"by generating photorealistic images based solely on product photos. The AI tool visualises countless outfits and styling options using AI-generated models, streamlining workflows, shortening production times, and opening up new creative possibilities for fashion teams. Lookgen.ai was developed by the ACE Ai.Studio. With Lookgen.ai, ACE reinforces its position as an innovation partner for business growth. The AI tool was developed in close collaboration with WE® and has been successfully tested and implemented over the past few months on the fashion house’s e-commerce platforms. The technology is now being introduced to the market as a joint venture, available to other fashion brands starting today. This new form of collaboration showcases the potential of AI for both agencies and brands.