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Top 6: May 14th 2025
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Haribo: TangfasticsTop 6: May 14th 2025
HARIBO, the UK’s number one confectionery brand, is launching a brand new HARIBO Nostalgix line with the latest instalment of its iconic ‘Kids Voices’ campaign, created by independent agency Quiet Storm. Inspired by Britain’s favourite boiled sweets of yesteryear, HARIBO Nostalgix brings back the flavours of Rhubarb & Custard, Cola Cubes, Pear Drops and Pineapple Cubes – but in a way that’s softer, squidgier and yummier than ever before. Quiet Storm’s HARIBO Nostalgix launch film is set on a quintessential seaside promenade, where two women are sitting on a bench, enjoying the sunshine. One of the women reaches into her handbag to produce a tempting bag of Haribo Nostalgix. The friends proceed to share the treats, speaking in kids’ voices as they delight in the 'tropical' Pineapple Cubes, the Cola Cube that 'tastes like when I was younger,' and the Pear Drops that are 'squidgy like a jellyfish.' The women giggle playfully, sharing a special moment and leaning on each other as they laugh.
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