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Top 6 this week
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POM Bakery: Remix Your LeftoversTop 6 this week
Turning leftovers into culinary hits, POM and Cossette are dropping a deliciously bold new advertising and social media campaign: Remix Your Leftovers. At the heart of the initiative is DJ Touski, a larger-than-life persona who embodies the versatility and creative potential of the tortilla. Pushing the concept even further, POM is spinning innovation with the world’s first-ever '45 RPM Tortilla' - a vinyl record that contains actual tortillas. Custom-made for this campaign, the tortilla vinyl features an original track by DJ and producer Vlooper, complete with sound samples and full remix stems. These records have been sent to a handpicked group of DJs and influencers, inviting them to remix the track and create content that celebrates POM tortillas in an unexpected, deliciously creative way.
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