Autodesk has unveiled one of its boldest brand transformations in its 43-year history with the launch of ‘Let There Be Anything’, a campaign celebrating the ingenuity of the people who design and make the world around us – and the technology that powers their work. Developed in partnership with Autodesk’s new creative agency of record, Giant Spoon, the global campaign debuts with a U.S.-only 60-second ad starring Emmy-winner Tony Hale (Veep, Arrested Development). Airing during the NBA Playoffs starting in Round 2, the spot features Hale as God, travelling the world in awe of what Autodesk customers have designed and made – from buildings and bikes to blockbusters and beyond. The ad draws a playful parallel between the omnipresence of divine creation and the omnipresence of human ingenuity – celebrating customers’ impact while showcasing the power of Autodesk’s platform in an entertaining, unified, and memorable way. Directed by Jody Hill, the spot uses humour and metaphor to cut through, providing an approachable entry point into Autodesk’s portfolio of Design and Make products. The spot bridges brand and product in a fresh, entertaining way that’s rarely seen but built to capture attention.
