Degraler: Cut the rope

Allergies are invisible. But they’re deeply felt. In its new print campaign, Degraler gives them shape, texture, and presence. “Cut the rope on your allergies” is a striking series of images that turns an invisible enemy into a visual protagonist: flowers, plants, and pollen that stop being just allergens and become a tangible, almost poetic threat.
Each print shows people trapped in their own spaces, while branches, flowers, and grasses grow uncontrollably, wrapping tightly around their bodies. The images swing between beauty and distress—what should feel natural and pleasant becomes a trap that tightens, that suffocates.
The message is clear: allergies trap you before you even realize it. But the solution is just as clear: Degraler cuts that rope.