Microlax: Book To Poop

Travellers in Indonesia can now access clean restrooms with BuktuPup (or “Book-to-Poop"), a first-of-its-kind peer-to-peer toilet rental microsite developed by dentsu Indonesia for Microlax, a trusted name in constipation relief. In Indonesia, where travellers frequently struggle to find hygienic public toilets, especially around popular tourist destinations in rural areas, BuktuPup has transformed the travel experience by allowing travellers to find clean, accessible private restrooms provided by local resident hosts. Through BuktuPup’s microsite, travellers are able to discover nearby toilets within their location, and select their toilets of choice based on photos, ratings from previous users, and real testimonies. They will then be directed to make the booking with the resident hosts via messaging platform, WhatsApp.