Pringles: Baseball

​Ogilvy and Hogarth Singapore joins forces with 116 Pictures international production company and Juice visual effects powerhouse to roll out a bold global campaign for iconic snack brand Pringles. Directed by Oren Kaplan, the campaign humorously taps into cultural nuances across multiple regions, including Korea, Australia, New Zealand, Indonesia, Thailand, Saudi Arabia, and the UAE. Embracing the brand’s playful personality, the campaign faced unique production hurdles, notably the complexities of remotely casting comedic talent across diverse markets. Director Oren Kaplan met these challenges, capturing authentic comedic moments from talent based in Dubai, Seoul, Bangkok, Jakarta, and Australia. The Bangkok-based production took advantage of Thailand's renowned creative talent pool, leveraging meticulous set builds and exceptional art direction to bring Pringles’ vibrant and quirky vision to life. In post-production, Juice elevated the creative execution by developing immersive CG environments and visual effects tailored to amplify each spot's humour and appeal. Tasked with delivering over 127 film versions for various digital platforms and regional audiences.