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Outdoor
Women’s Aid: Hear the Children, or Grieve Them, 1
Full-service creative agency Hijinks has developed a powerful new campaign for domestic abuse charity Women’s Aid, shining a spotlight on the dangers of a ‘pro-contact’ culture in the family justice system and statutory services, which often prioritise parental contact over child safety, even when children disclose abuse. Nearly a decade after Women’s Aid exposed the deaths of 19 children due to failings in the family justice system and statutory services, a further 19 children have since been killed in preventable circumstances by perpetrators of domestic abuse. 67 children have been killed by a parent who was also a perpetrator of domestic abuse, in circumstances relating to child contact, over the last 30 years. The campaign, titled 'Hear the Children, or Grieve Them,' uses striking imagery and emotionally resonant copy to represent just some of the children whose voices were ignored. The campaign will run for one day on the Holborn Eye’s large format, high-definition digital screen and across the wider Holborn area, all within half a mile of the Central Family Court.
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