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Top 6: July 2nd 2025
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Sportsbet: Have A Crack

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Top 6: July 2nd 2025
Sportsbet’s latest campaign celebrates Aussies who love to have a crack — not just on the app, but in everyday life. Whether it’s a checkside banana from the boundary, folding a fitted sheet, or your mum having a crack at your dad, it’s all fair game. Even trying to say “Worcestershire” without completely stuffing it. It’s a tribute to that classic Aussie trait: diving in headfirst, no matter how ridiculous the challenge.
Other credits

Client/Creative: Sportsbet

Chief Marketing Officer: Mark Migliorini

GM Brand, Advertising & Content: Kathy Schokman

Head of Brand, Advertising & PR: Yuta Kobayashi

Brand Manager: Allison Tall

Campaign Manager: Tayla Petty

Head of Production: Dan Akins

Executive Creative Director: Rambo Goraya

Creative Director: Callan McKean

Senior Creatives: Shaun Conroy & Nick Weller

Creative: Jamie McGloin



Production Company: Palomina

Director: Julian Lucas

Producer: Rachel Gilkison

Executive Producer: Kate Merrin

Director of Photography: Simon J Walsh

Production Designer: Ella Carey

Costume Designer: Fior Lemke

Hair & Make Up Designer: Lin Parups

SFX Make Up: Liz Sharp

Casting: Northside Casting

Offline Editor: Michael Houlahan @ The Institute of Post

Online Editor / VFX: Eugene Richards @ Parallel Post

Colourist: Martin Greer

Sound Design: Bang Bang Studios


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