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Steinlager: New Zealand’s Finest
Steinlager, Aotearoa’s most iconic beer brand, has launched a powerful new brand campaign via The Tuesday Club with a bold, emotionally charged celebration of homegrown excellence from “New Zealand’s Finest”. The cinematic new work is narrated by beloved Kiwi actor Sam Neill and pays tribute to the land that not only grows world-class ingredients, but has long helped shape world-class talent. The campaign celebrates a new generation of Kiwi excellence - from artists and athletes to chefs and changemakers - while spotlighting Steinlager’s own legacy as an award-winning, proudly local brew. At the heart of the campaign was the challenge that while Steinlager has plenty of historical credentials, especially with older drinkers, many younger New Zealanders - and even some long-time locals - didn’t realise the beer is from New Zealand. This disconnect became a rallying point.
Managing Director - James McHoull Related |
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