Kraft Heinz: Real Canadian Kitchens

For more than 100 years, Kraft products have been proudly made by Canadians, for Canadians. With a presence so ingrained in daily life, there’s a good chance you’ll find them in fridges and pantries across Canada. To celebrate this heritage, Kraft is launching a new campaign from Rethink that reminds Canadians that Kraft Heinz is part of our everyday lives by showing real Canadian kitchens. Launching nationally across out-of-home, social, and digital platforms starting on June 30th, the campaign features real Canadian kitchens and the unmistakable presence of Kraft products in our homes. From a well-loved jar of Kraft Peanut Butter in the pantry to the iconic KD blue box , the message is simple: we’re already here, because we’ve always been here. Reflecting this, the campaign uses high-flash photography to highlight the imperfections and unique personality of each space, because no two pantries or fridges are the same. OOH: Impactful static executions in high-traffic areas with digital OOH in Toronto transit stations, vertical posters at key TTC hubs, digital walls at Dundas Station, and a large-format billboard at Kraft Heinz’s Mount Royal facility in Montreal, Quebec