 |
This month, HEINZ has launched a new Canadian creative campaign as part of a global rollout, 'Looks Familiar,' tapping into a simple yet powerful truth: fry boxes across restaurants globally are shaped just like the unmistakable HEINZ Keystone logo. The revelation proves that while ketchup and fries are an iconic duo, not just any ketchup will do. Dreamt up by Rethink, the 360 creative campaign demonstrates the inextricable link between the universally loved duo – offering subtle real-world reminders that you can’t have fries without HEINZ. The French fry obsession is real, in fact they are the most ordered food item globally on Uber Eats and remain a staple on more than half of all restaurant menus around the world. Yet, while fry boxes look strikingly similar to their condiment counterpart, fries aren’t always served alongside HEINZ ketchup.
Credits
Other credits
Agency — Zeno Group
Brand Director — Missy Maher
Brand Manager — Jamie Dammrich
Brand Manager — Bri Shanley
Brand Manager — Bethany Roth
Media Manager — Veronica Smith
Brand Manager — Lulu Saias
Agency — Zeno Group
Vice President — David Dwyer
Account Director — Emma Keane
Account Manager — Kathleen Bennett
Account Executive — Waverly Neufeld
Account Executive — Noor Masud
Agency — The Kitchen North America
Group Account Director — Brandon Morrison
Account Director — Kenzie Riley
Strategist — Tiyana Hunter
Producer — Colleen Boychuck
Media Manager — Holly Kitts
Agency — Wonderland
Team — Hannah Warmington
Team — Katie Young
Team — Polly Snell
Agency — Kitchen UK
Partner — Ivana Ader
Social Manager — Michelle Everingham
Social Manager — Kaya Pedler
Content Producer — Adam Seal
Agency — Hogarth UK
Account Director — Veena Tamnee
Account Executive — Gabriel Adebiyi
Media — Carat UK
Client Director — India Marlow-Prince
Account Director — James Glynn
Account Manager — Jacqueline Mukira
Brand — Kraft Heinz Canada
Vice President — Nina Patel
Head of Brand — Megan Lang
Communications Director — Lourenco Arriaga
Communications Director — Jamie Mack
Brand Manager — Keenan White
Brand Manager — Jacqueline Chao
Brand Manager — Jacqueline Salamack
Media Manager — Kate Mitchell
Head of Marketing — Danielle Spikener
Brand Manager — Dominique Robinson
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
