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Top 6: September 24th 2025
Outdoor
Kraft Heinz: Looks Familiar
Top 6: September 24th 2025
This month, HEINZ has launched a new Canadian creative campaign as part of a global rollout, 'Looks Familiar,' tapping into a simple yet powerful truth: fry boxes across restaurants globally are shaped just like the unmistakable HEINZ Keystone logo. The revelation proves that while ketchup and fries are an iconic duo, not just any ketchup will do. Dreamt up by Rethink, the 360 creative campaign demonstrates the inextricable link between the universally loved duo – offering subtle real-world reminders that you can’t have fries without HEINZ. The French fry obsession is real, in fact they are the most ordered food item globally on Uber Eats and remain a staple on more than half of all restaurant menus around the world. Yet, while fry boxes look strikingly similar to their condiment counterpart, fries aren’t always served alongside HEINZ ketchup.
Agency — Zeno Group |
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