McDonald's: Around the World

Creative agency Scholz & Friends has developed the ‘Around the World with McDonald's’ campaign with the fast-food chain, celebrating the rotating favourite products from countries like Japan, Canada, and Mexico across three phases from mid-July. McDonald’s famously offers a variety of items worldwide. Now, the chain aims to make them accessible over the next 11 weeks, featuring 22 product highlights from 17 countries on a culinary world tour.