North Star: Avocadina Aquilini

For Children’s Day 2025, North Star and Inbrax launched a bold campaign inspired by the chaotic, colorful, post-ironic aesthetic of the Italian brainrot phenomenon. It introduced 10 original characters—each linked to a sneaker model—crafted to connect with Gen Alpha’s love for absurd humor and hyper-saturated visual culture.

Characters like Avocadina Aquilini, Strawberrini Calamarinni, and Patolino Spaciale blend fruits, animals, and meme logic into a viral universe that redefines sneaker storytelling. With lines like “I am quantum guacamole” and “Piñanini doesn't fall from the tree... he lets himself fall for aesthetic reasons,” the campaign embraces nonsense with purpose.

Rolled out across digital platforms, it uses bold visuals and chaotic charm to speak Gen Alpha’s native language. North Star positions itself as a brand that celebrates free spirit, creative identity, and accessible trend-forward design.