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Plastic Change: Are You Packing Microplastics, 4
Faced with the direct threat microplastics pose to male fertility, global NGO Plastic Change is appealing to world leaders in Switzerland at the global plastics treaty to act. And think with their dicks. Created by independent agency Worth Your While in collaboration with Glue Society, the campaign, ‘Are You Packing Microplastics?’, humorously spoofs Calvin Klein’s iconic underwear ads to raise awareness of a serious issue: microplastics are everywhere - including in 80% of penises* - contributing to lowered sperm counts and declining male fertility. Shot by renowned fashion photographer Derek Henderson - satirising his own style showcased in Vogue, Bottega Veneta and Louis Vuitton - the campaign features a series of black and white images, featuring buff male physiques clad in skin-tight boxer shorts. But in a clever twist, the bulges in their underwear have been subtly replaced by PET plastic bottles - while instead of featuring the brand logo, the waistbands are woven with headlines including “How toxic is your masculinity?” and “4 out of 5 dicks are packing plastic”.
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