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Top 6: August 20th 2025
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AXA: Problems ParkedTop 6: August 20th 2025
In 2024, AXA's Mind Health Report uncovered that over half of women in Ireland are dealing with mental health challenges. Problems Parked is AXA’s way of turning that statistic into a small but meaningful act of care. The campaign introduces AXA’s Mind Health Self Check Tool, a free, clinically backed tool that helps women take a moment to check in on their mental wellbeing, and because finding that moment can feel impossible, Publicis Dublin and AXA decided to create one. For many women the car has become an unexpected place to pause, a rare moment of quiet in the middle of work, family and constant responsibilities. It’s one of the few places women are instinctively turning to decompress and reset, but it’s rarely recognised as such. On August 8th, AXA and Q-Park teamed up to reframe parking as an opportunity to pause. At Q-Park locations nationwide, women using the Q-Park app could claim 51 minutes of free parking along with an invite to try the Mind Health Self-Check and access a mental health helpline.. In return, they received 51 minutes of free parking to represent the 51% of women facing mental health challenges.
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