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Top 6: September 3rd 2025
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The Guild: Together, We Won't Fear TomorrowTop 6: September 3rd 2025
A new technology company called The Guild launched this week with a film campaign titled 'Don’t Fear Tomorrow' and dedicated placements in Wired, Forbes, Tech Brew, and more. Coinciding with its launch, The Guild went right at its competition with attack OOH ads across Silicon Valley, featuring provocative headlines including:
“You don’t need more friends, you need more security” "The biggest lie tech ever told is that it's on your side" "We're not owned by a tech billionaire, are you?" The debut sparked conversation fast – influencers like The Financial Audit and Navy SEAL Shawn Ryan weighed in, Kalshi launched a custom meme market, and The Guild's CTO even staged a public IPO announcement with a film shot by Lado at UnderWonder. But none of it was real. The Guild is the in-game robotics company at the heart of Call of Duty: Black Ops 7. In the new game, The Guild develops robotics to better society, and their CEO Emma Kagan claims to be humanity's last line of defence against this emerging threat.
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