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Top 6: September 3rd 2025
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Mon Ami: Happy AMI DayTop 6: September 3rd 2025
Family dog food brand, Mon Ami, embraces humour and innovation to highlight the most unconditional friendship of all. With production and creativity by DAVID Buenos Aires, the agency created for its client Mon Ami the campaign 'Feliz día del AMI', made entirely with artificial intelligence tools to commemorate Friendship Day. The action focuses on that friend who never fails: the family’s dogs. With a humorous tone, the campaign presents a series of spots where different dogs - portrayed with human-like attitudes - send voice messages to their human 'friends,' greeting them, making jokes, and even asking for more time together. All using the everyday, emotional language we use today to communicate with friends. The campaign’s closing line sums up its spirit: “Happy day to the only friend who will never send you a message, but who is always there.”
Managing Director Emanuel Abeijón Also best this week |
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