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Governo de Goias: Wildfires_Education

The campaign was born from a simple insight: matches, one of the main causes of wildfires, can also symbolize human lives. We created characters made of matchsticks to give shape to the invisible consequences of fire. The same object that ignites the flames came to represent the fragility of the people affected.
Other credits

Advertising Agency: Propeg, Brazil

Chief Executive Officer: Vitor Barros

Chief Creative Officer: Emerson Braga

Creative Director: Bertone Balduino

Creative team: Diego Koury, Emerson Braga, Luiz Celestino, Eduardo Fialho

Account: Elisa Rei

Media: Patricia Seabra

Production: Manuela Peixoto

Planner: Melina Romariz

Pós-Production: Plural

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