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Interactive
Jiang Nan: Infinity Branch
With the highly anticipated film release of Demon Slayer: Infinity Castle in the Philippines, Jiang Nan tapped into the trending moment by highlighting a striking visual parallel:
the resemblance between its logo and that of the said anime hit. Taking advantage of this coincidence, the brand jumped on the hype of the trending anime by playfully announcing the opening of a “new branch” within the pocket dimension of the film’s most visually striking setting–the Infinity Castle. This now viral post also pokes fun at how Jiang Nan customers usually clamor and seek out for more branches around the country. The playful crossover sparked excitement among anime fans and food lovers alike, creating an organic, funny conversation around the brand, leading it to earn over 15000 reactions, 300 comments, and 700 shares within just one week.
Group Account Director: Michael John Balana Related |
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