 |
Outdoor
Karangahape Road Business Association: Karangahape Returns
Karangahape Returns.
Exchange receipts from the Road for rewards from the Road. Receipts from money spent on New Zealand’s K Road become cold hard currency in the world’s first loyalty scheme for a neighbourhood. A new ad campaign-come-economic-tourism experiment-come-museum opens its doors today on New Zealand’s infamous Karangahape Road. More experimental art project than advertising. We turned the receipt into currency: a loyalty programme that drives spending, invites mischief, and builds a world only K Road could handle. Each of the priceless artefacts sold in the store - many one off historic items - are an ode to the rich history of the road, as well as its contemporary reality. Karangahape Road was voted one of the world’s coolest streets by Time Out and has long been known as New Zealand’s unofficial red-light district. But in recent years it’s lacked the foot traffic of days gone by. This new campaign aims to be a shot in the arm to this problem.
CREDS: Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
-3.jpg)
