GWM: Go With More

Challenge

The launch of Great Wall Motors in Morocco was not just about entering the market, but about introducing a philosophy of life: celebrating every moment, breaking routine, and living with intensity.
In a saturated market, the challenge was to make an unknown brand resonate by creating an instant emotional connection with a young, authenticity-driven audience.
The film went beyond a simple launch, laying the foundations of a strong local identity and turning Great Wall Motors into a symbol of energy and aspiration.

Creative Concept

Designed as an ode to life, the film expressed the Go With More promise through:

majestic landscapes evoking freedom and exploration,

bold adventures symbolizing courage and discovery,

festive, collective moments charged with contagious energy.

Direction

The direction stands out through:

immersive staging with striking intensity,

poetic, fragmented storytelling with characters in motion,

a rhythm alternating between contemplative landscapes and lively celebrations,

vibrant artistic direction with natural light, vivid textures, and controlled saturation,

uplifting sound design amplifying freedom and spontaneity.