BIC: Unfriending Before Social Media

This campaign by BIC reimagines how people used to “unfriend” long before digital platforms existed. Using a nostalgic yearbook visual marked with pen scribbles and torn paper textures, it humorously highlights the timeless power of ink to express emotions, whether love, friendship, or frustration.
A clever nod to the pre-digital era, the piece connects BIC pens to authentic human expression because some stories were written and erased long before the internet.