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Top 6: October 15th 2025
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Cheetos: Anything For Cheetos

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Top 6: October 15th 2025
The content film, which recreates the City of Jericho and its characters, was directed by Nicolás Pérez Veiga, produced by Primo, in collaboration with Mirada, (Wednesday´s original post studio), and with Victor Dorobantu, the actor who plays "Thing" in Wednesday. The piece also features the classic song "La Llorona," sung by Chavela Vargas. Created by Isla México, in collaboration with Netflix. The story takes place on a normal day in the city of Jericho, until suddenly the first Cheetos vending machine is installed there. And what starts out as excellent news for the town ends up being a true odyssey for our famous character: "Thing". Because let's be clear, the task of opening a Cheetos package is no easy feat if you only have one hand.
Credits Other credits

Chief Operating Officer: Ignacio González

Head of Production: Coqui Gimenez Uriburu.

Managing Director: Victoria Clucellas.

Head of Design: Alejandro Stea

Design Lead: Ignacio Abal.

Grouper PM Sr: Nicole de la Torre.

Grouper PM Sr: Karen Cortés.

Grouper PM: Rocío Sandoval.

Project Manager: Daniela Galindo.

Head of Media: Suyin Barrios & Aleida Torres.

Content Manager: Orlando Castro.

Head of Strategy: Itzel Elorza.

Digital Planner: Gustavo Gallardo.

PRODUCTION

Managing Director: Jaime Vidal

Executive Producer: Trinidad Fecchino

Executive Producer Coord: Cesar Sanchez

Line Producer: Pato López

Production Designer: Pastora Orozco

Costume Designer : Lorena Ledezma

Make Up And Hair : Alicia Spears

Make Up And Prosthetics : Rie Gibson

Head On Set Supervisor : Jesse Kawzenuk

POST PRODUCTION

Post Production Coord in México : ELLASPOST / Daniela Balcazar
Post Production Coord in Argentina : Sebastian Lopez
Editor : Paula Baialardo y Carlos Rogelio Cepeda Ruiz

Color Grading : COMPANY3 / Kath Raisch

Music : PAPAMUSIC
Sound Design : Portaestudio.tv

VFX : MIRADA
Chief Creative Officer MIRADA : Mathew Miguel Cullen

EVP / Executive Producer MIRADA : Anna Joseph

Executive Producer MIRADA : Sean Barney

Head of Design and Post Production MIRADA : Eric Zapakin

Executive Creative Director MIRADA : Robin Resella

Senior Producer MIRADA: Amir Noorani

VFX / CG Supervisor MIRADA : Bryant Reif, John Cherniack

On-Set VFX Supervisor MIRADA : Thomas Boda

Editorial Support MIRADA : Darren Richmond

Brand Team:

Sr Marketing Director – Doritos, Cheetos & Flamin’ Hot (PepsiCo): Daniel Díaz

Marketing Group Manager – Cheetos, Chocotella & Innovation (PepsiCo): Cynthia Juárez

Marketing Brand Manager – Cheetos: Diego Cortés

Brand Analyst – Cheetos: Majo Millán

Brand Programs & Partnerships Grouper: Nadia Gómez

Brand Programs & Partnerships Manager: Humberto Hadad

Brand Programs & Partnerships Sr. Coordinator: Yessica Trejo

Brand Production Team: Salomón Levy, Melissa Hernández Vega, Missael Arias

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