Powerbeats Fit: They Stay in Your Ears

Beats unveiled Powerbeats Fit, an evolution of its popular Beats Fit Pro earbuds and the new addition to the bestselling Powerbeats family. To complement the launch of this fitness-forward product, Beats has enlisted three of its dynamic professional football ambassadors, Saquon Barkley, Justin Jefferson and Jayden Daniels, for a global campaign highlighting its signature features. In a three-minute spot titled 'They Stay in Your Ears,' Saquon and Justin go head-to-head in a rigorous audition process for the starring role in a Powerbeats Fit commercial. Throughout the comedic ad, the powerhouse athletes rehearse their one-line script while showcasing their elite skills on the field and the earbuds’ inability to fall out. The product’s revolutionary wingtip design and Active Noise Cancellation allow the players to lock in for their big acting debut—which is ultimately intercepted by Daniels.