Wells Fargo Autograph Journey Card: Bonjour

Wells Fargo has launched a new campaign for the Autograph Journey Card, featuring Academy Award-winning actress Reese Witherspoon. Directed by acclaimed filmmaker Taika Waititi and in partnership with BBDO New York, the campaign’s debut ad launched on linear TV and invites audiences to see travel through fresh eyes. In the spot, Reese explores London, a city she’s visited many times, but this time, she experiences it as for the first time, thanks to the benefits of the Wells Fargo Autograph Journey Card. From dining at her favourite restaurants to discovering hidden gems, the ad captures the joy of rediscovering the familiar through a new lens.